Benefits of Twitter for business:
Reach out to a huge audience: Twitter has a large user base, which may include potential clients. Using hashtags might help you reach out to people who are interested in a specific topic or location.
Provide customer service: The platform allows you to communicate with your consumers in real time. Because it is a public contact, if you perform it correctly, it will reflect favorably on your company.
Brand identity: Using Twitter to communicate your brand’s ethos and personality might be beneficial. This should make your company more appealing to your target market.
Customer input: Twitter can be a valuable tool for getting customer feedback.
Cost: Setting up a Twitter account is completely free. While paid ads are available, many businesses find that organic posts and interactions are more beneficial.
Challenges of Twitter for business:
Resources: Maintaining a Twitter presence necessitates a time investment. It’s also critical that the account managers have the necessary skills and training.
Negative feedback: Having a Twitter presence opens the door for customers to publicly complain about products or services. Negative feedback might harm your company’s reputation, but properly handling complaints can help you improve your reputation.
Time sensitive: Your tweets could easily be missed if you don’t tweet at the proper moment, when your followers are online.