Complex and Outbound Sales: The Perfect Marriage

Here at Outbound Marketing, we are specialists in complex sales and, as the name implies, in the Outbound process (both Marketing and Sales). Complex sales, especially B2B, have a long sales cycle, where you can have contact with more than one or […]

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The 6 Best Lead Generation Techniques

Content Marketing serves a series of interests: generating authority, brand awareness, attracting attention to a specific product, among others. The main one, however, is still generating demand for products and services for a company, bringing business opportunities through engaging and useful content. For […]

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Service Design: How Design Helps Sell a Service

Do you know when you are going to buy a hamburger and choose to enter a diner that sells exactly the same hamburger as the others, even at the same price? You certainly didn’t choose where to buy the product. His choice […]

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9 Prospecting Tips for Service Companies

The word prospect has its origins in geology and means a set of techniques related to research, precise location and preliminary study of a mineral or oil deposit. Once discovered, the deposits require structural investments to, within a certain time, come into operation, produce […]

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How to structure the business process for your agency?

We know that selling is not an easy task and, consequently, putting together a good commercial process for your agency is not an easy task either! When we look at the agency market and see how most of these companies were founded, […]

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How to sell a service, generate value and retain your customers? everything you need to know

Due to surprising technological advances, we see more and more companies that want or are trying to provide services with a fully self-service sale. Just to clarify, a self-service sale happens when a user accesses a website, for example, and is already […]

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Sales Force: What It Is And 5 Success Tips

The sales force is essential for the growth of any organization and there are the main practices to be implemented in sales to the final public, B2C and also to the B2B public. Let’s talk about each of these practices. If you […]

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How OTB recruits its sales team (and how I got in here)

How did Outbound Marketing hire me for their sales team? The Sales Acceleration Formula tells the story. The most amazing thing about working in the sales team of a reference company in outbound marketing is realizing how all processes naturally fit into what we […]

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9 Prospecting Tips for Service Companies

The word prospect has its origins in geology and means a set of techniques related to research, precise location, and preliminary study of a mineral or oil deposit. Once discovered, the deposits require structural investments to, within a certain time, come into […]

Tagged , , , ,
Read More