Personally, I’m Larissa Machado, Community Manager at Reev and with the current situation we are living in, we decided to adapt our Flipchart Friday format, starting today it will be Home Office Friday.
Let’s talk about what a sales community is, how to identify the best community to meet your goals and introduce SalesHeroes!
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- video transcript
- How to take advantage of a community?
- Why do we need a community?
- What is a community?
- How to choose a community?
- SalesHeroes: The Reev Sales Community
First of all, let’s get into the reasons that make a sales community necessary to develop the best version of yourself within the B2B ecosystem.
How to take advantage of a community?
Why do we need a community?
Building a perfect sales community is not an impossible task, but it’s not the easiest task either, but have you ever stopped to think how much it takes to have a well-structured sales community?
A community that can be aligned with your goals and corresponds to everything you need to grow professionally? For that, it is necessary to go further.
Your team needs to be ahead, it needs to customize content for the different existing markets, and the best way to make it happen is by developing an ecosystem that can solve all challenges and guide towards increasingly practical solutions.
5 Pains Solved in a Sales Community
After many experiences, contacting several clients, I came to the conclusion that people had 5 main pains in their development process where they work, and so I looked for the best way, the best way to share all this information to solve them.
Pain #1: Lack of practical tips
In your work environment, processes need to be clear, they need to be clarified, and so you need tips that are effective, that are useful, and that is basic to help in the development of the process.
Pain #2: The gap between theory and practice
There is a big gap between theory and practice, even with a lot of studies, many hours of dedication it is necessary to understand that there is a certain difference between theory and effective practice, processes need to be optimized, everything that is studied, even with mastery total needs to be adapted in the best way to be carried out in practice.
It is necessary to reduce all this existing space between theory and practice, the smaller it is, the more efficient its process will be, it is necessary to leverage all theoretical knowledge to put it into practice.
Pain #3: Solitary work
Salespeople have their goals and need to achieve them, but each salesperson has their own process and it is individual to understand which method is best to achieve their own goals. A sales process can be executed in different ways, so it is up to each one to adapt to what suits them best.
Thus, sellers, SDR`s need to carry out their work alone, even with a team together, which solves doubts, with a manager who contributes to professional growth, so the work becomes lonelier.
Pain #4: Lack of transparency
In every relationship, it takes a certain amount of time for people to start trusting each other, to say whatever they want, it can take a while to create a certain amount of freedom, which is no different between sellers, customers, companies, employees.
From the moment you start a connection, if you do not have a pre-relationship, a lot of information transmitted may not be fully effective, to have this transparency, it takes time to build a relationship, gain trust and thus achieve this necessary transparency.
Pain #5: Networking
To carry out good networking it is necessary to have real connections with people, which is of great importance, and from them, it is easier to have access to good practices, access to relevant information and participation in important discussions, raising the level of your contacts.
In order to improve networking, it is essential to increase the base of relationships in the first place.
What is a community?
For some time we at Reev have been working on a solution that can solve these top 5 pains and others that people have.
We came to a conclusion that the best solution would be to build a sales community, after all the word community in its literal sense means: an ecosystem composed of people who have the same goal.
In the market, there are numerous communities focused on social actions that optimize processes. Understanding how a community works and its purpose is the first step in building one.
From this concept and study, we at Reev will create a perfect ecosystem so that you can solve these 5 pains and help your professional growth.
How to choose a community?
A community needs to be well educated, structured so that it works effectively and can meet all the necessary demands.
The first step is: Understand your goal.
When you already have your goals clarified, when what you want to achieve is already defined, it is much simpler to select within the market, to select which community fits the most and best meets your objective.
The big key is: Find the community that is relevant to you.
It’s great when we identify with a person, isn’t it? So think how important it is that you find a community that can fit with your goals, can help you grow as a professional, and that delivers everything you seek and need.
SalesHeroes: The Reev Sales Community
We see a need for a community that can meet people’s greatest pains, that can solve them in a practical way and that fits with different goals.
Our community is SalesHeroes, we are preparing for you with a great purpose, which is to extract from you a salesperson, SDR or manager, your best version in sales.
This means they will have an adequate, favorable space that allows them to grow as a professional and also update the best in sales content.
In addition to allowing you to share with those on the other side all your knowledge, your day-to-day, increasingly optimizing your practical experience with the entire sales process.
Our SalesHeroes community is a way to generate more and more customized value for each type of market that exists.